Blogging is it effective for B2B companies?!

So I came on a marketing conference trip from Mi, my company is strictly a B2B company. We make metal parts for a large range of industries including military, heavy equipment, automotive, among a large number of others.
So my question is…
Is blogging effective for b2b companies and more importantly how effective? Granted I know that you can use google analytics to measure success rate but are there other b2b companies that are effectively using these tactics?

One Response to “Blogging is it effective for B2B companies?!”

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  1. Marketing « Life, work, and everything in between - October 9, 2008

    […] Blogging is it effective for B2B companies?! So I came on a marketing conference trip from Mi, my company is strictly a B2B company. We make metal parts for a large range of industries including military, heavy equipment, automotive, among a large number of others. For more on this… […]

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